Lead capture: how to get potential clients

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Digital marketing is one of the most important tools for companies today due to all the advantages it provides. One of the most interesting benefits is the acquisition of leads, since it allows you to increase your sales and gain new clients by investing less time, effort and money.

Capturing the contact information of potential customers should be a priority for any type of business, as it allows them to direct sales and conversion strategies with greater chances of success. Next, we show you what lead capture is and how to generate leads efficiently to build a solid database of potential clients.

What does lead capture consist of?

A lead is a user who has already expressed interest in the product or service offered by the company. Therefore, capturing leads consists of the process of obtaining the contact information of this type of user, and thus being able to implement a strategy to ensure that they become a customer of the business (who end up making a purchase of a product or the contracting a service).

In capturing leads there are very interesting examples, such as offers and promotions or access to exclusive content, techniques that attract the attention of users so that they share their contact information (such as their email or phone number).

How to get leads for your business

Knowing how to get leads is vital so that you can have a large database of users to direct your sales strategies to. Let's look at some interesting techniques to get contacts.

Content Marketing

Quality content that really provides value to users is one of the most effective tools to get them to share their contact information. Creating an e-book with valuable and exclusive information is a good technique to generate leads through content marketing , for example.

Having a blog on your website offering content related to your company's sector will allow you to be in contact with your potential clients and offer them quality content that they will surely value. For example, at CRO Creativo we have this digital marketing blog in which we share our knowledge with the agency's potential clients.

Content curation is also a technique that can help you a lot in this field. If you don't know what it is, I recommend that you read my  article where I explain its benefits  and give you several tools to help you.

Optimize landing pages

Landing pages are web pages specially designed to guide users to perform a specific action. These types of pages are ideal for showing the benefits that users obtain if they share their contact information with the company , offering a simple and fast sharing process (eliminating any distraction).

Landing pages are web pages designed specifically to convert visitors into potential customers, subscribers or buyers. Therefore, it is important to design them effectively so that they meet their objective.

Below, we present 10 things you should take into account when designing a landing page:

1. Define your objective.  What do you want to achieve with your landing page? Do you want to generate leads, sales or simply increase awareness of your brand? Once you know what your goal is, you can adapt the page design to make it more effective.
2. Know your target audience.  Who is your buyer persona? What interests you? What are your needs? The better you understand your target audience, the easier it will be to create content that is relevant and engaging to them.
3. Create an eye-catching title.  The title is the first element that visitors will see, so it is important that it is eye-catching and captures their attention. It should be clear and concise, and should convey the main message of the landing page.
4. Use relevant images or videos.  Images and videos can be very useful in capturing the attention of visitors and conveying your message more effectively. Make sure any images or videos you use are high quality and related to the content of the page.
5. Write clear and concise text.  The text on your landing page should be clear and concise, and should focus on the benefits that your product or service offers visitors. Avoid using technicalities or complex language that could confuse or alienate visitors.
6. Invites action.  The goal of a landing page is for visitors to take an action, such as filling out a form, subscribing to your newsletter, or purchasing a product. Make sure the call to action (CTA) is clear and concise, and that it stands out from the rest of the content on the page.
7. Optimize loading speed.  The loading speed of a landing page is important for the user experience and for positioning in search engines. Make sure your landing page loads quickly, even on mobile devices.
8. Test and optimize.  Once you have created your landing page, it is important to test and optimize it to improve its performance. You can use web analytics tools to collect data on visitor behavior to identify areas for improvement.
9. Customize your landing page.  You can customize your landing page to suit each visitor. For example, you can use location, interest, or behavioral targeting to show different content to different users.
10. Use a responsive design.  Make sure your landing page adapts  to different devices , such as computers, tablets and smartphones. This is important so that visitors can access your page without problems, regardless of the device they use.